Shop Small Saturday 2025 is today! Shop Small Saturday is a day to support local businesses during the holiday shopping season. The event encourages customers to shop at small, locally owned stores, which can include restaurants, gift shops, and other retailers. It's the 16th year of the event, which is sponsored by American Express and the U.S. Small Business Administration.

If the weather is keeping you in today, don’t worry, you can still shop small! Support your favorite local businesses whenever you can. Whether it’s later this week, online, or the next time you’re out and about, every purchase makes a difference. Happy Holidays!