Apparently, we had so much fun at Burrus that we had to bring a little Burrus back to the classroom!

A big thank you to Todd Burrus for joining our Morgan-Scott CEO students again today and continuing the conversation about business, sales, and marketing.

Todd talked with students about the difference between value selling versus price selling and why successful businesses focus on showing customers the value of what they offer rather than simply competing on price. He also emphasized the importance of marketing with a consistent and concise message so customers clearly understand who you are, what you offer, and why it matters.

Great lessons for our students as they begin thinking about their own businesses and how they will market and sell their products and services!

Thank you, Todd, for investing your time in our students and continuing to share your experience with Morgan-Scott CEO!